Scotts piercing advice and often humorous analysis of what companies are doing right and wrong or should do to build awesome experiences for their customers are sage nuggets of wisdom. Covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer service, the book of business awesome includes case studies of successful businesses that gained exposure through being awesome and effective. Scotts piercing advice and often humorous analysis of what companies are doing right and wrong or should do to build awesome experiences for their customers are sage. The book of business awesome and the book of business unawesome is two books rolled into one, rich with case studies underscored by wit, humor and marketing savvy. It includes case studies of successful businesses that. Covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer service, the book of business awesome includes case studies of. Its about the authentic touch, and the ability to connect technology with engagement to the level of awesome. The book of business awesome is designed as two short books put togetherone read from the fr.
Business awesome an interview with scott stratten he happens to be one of the most brilliant marketers though, he would use the term, unmarketer ive ever met. Dec 07, 2017 i enjoyed reading the book of business awesome by scott stratten, author of unmarketing. Its a flipbook, covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer service. Following are my eight key takeaways from scotts latest book. The book of business awesome, as its name suggests, is a collection of examples, ideas and concepts on how businesses can deliver extraordinary customer service through actually communicating and connecting with their customers. The book of business awesome the book of business unawesome unawesome is unacceptable. Jul 30, 2012 scott strattens new book, the book of business awesome, launches today. Covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer service, the book of. Plus, attendees received a signed copy of scotts book, the book of business awesome. Its a flipbook, covering key business concepts related to marketing, branding, human resources, public. Its a no pulled punches, in your face book about doing social media right for your business. The book of business awesome is designed as two short books put. Following are my three key remarks from scotts book. He is an expert in viral, social, and authentic marketing which he calls unmarketing.
Best of all attendees had the rare opportunity to shake the hand of the unmarketing man himself, scott stratten. Scott stratten your authentic self has no competition youtube. For example, according to the author of new book, the book of business awesome the book of business unawesome, scott stratten, it should never take 10 business days to reply to a customer. An eyeopener of why, and how, we need to start shifting our marketing weight from the broadcast leg to the dialogue leg.
Business awesome an interview with scott stratten bob. His latest book is actually two books in one and its called the book of business awesome. If youve read his first book, unmarketing, you wont need any convincing to get the new one. The book of business awesome the book of business unawesome stratten, scott, kramer, alison on.
Covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer service, the book of business awesome includes case studies of successful businesses that gained. This site, the show and the books all represent their thoughts on the changing world of business through their experiences of entrepreneurship, two degrees alison, not lasting long as an employee both and. This is the second book ive read by scott stratten. The book of business awesome the book of business unawesome audio mp3 cd unabridged published. Scott and alison stratten are coauthors of 4 best selling business books, coowners of unmarketing inc and cohosts of not only the unpodcast, but five children, two dogs and two cats. Jul 24, 2012 i recently caught up with social media rockstar, scott stratten, who is the president of. Scott stratten your authentic self has no competition. Business wirescott stratten enjoyed his 30city unmarketing book tour so much hes decided to do it all over again for the publication of the book of business awesome the book of business unawesome august 2012. Jul 17, 2012 the book of business awesome is designed as two shortbooks put togetherone read from the front and the other readfrom the back when flipped over. How to make your business awesome social media explorer. Buy the book of business awesome the book of business unawesome 1 edition 9781118315224 by scott stratten for up to 90% off at. Scott stratten is an expert in viral, social, and authentic marketing based on positioning yourself as a trusted expert in front of your target market, so when they have a need, they choose you. Five pr and marketing lessons from the book of business awesome.
Scott strattens new book, the book of business awesome, launches today. Buy the hardcover book the book of business awesome the book of business unawesome. Its all about positioning yourself as a trusted expert in front of your target market, so when they have the need, they choose you. Your company is either awesome or unawesome according to. The best part about reading a book like this, is the warm feeling you get when you read something and think hey. The book of business awesome is designed as two short books put together. The book of business awesome unawesome is designed as two short books combined one read from the front and the other read from the back when flipped over. His book is full of tips, case studies and key concepts to teach you how to be business awesome. Scott stratten audio books, best sellers, author bio. Most people who complain just want to feel validated, able to walk away feeling that someone heard and. It was the best of times, it was the worst of times. Free shipping and pickup in store on eligible orders. So, scott stratten wrote an excellent book called the book of business awesome well, half a book go check it out here, and it has a bunch of anecdotes and opinions.
You may know scott stratten from his previous book, twitter handle and blog as unmarketing, but hes back with a new book about awesome. Scott gives clear examples of what works and what doesnt work here. The book of business awesomethe book of business unawesome. Covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer service, the book of business awesome includes case studies of successful businesses. And it doesnt hurt one bit that he made it the funniest and most.
Scott stratten, unmarketer, business expert, author. Scott stratten s excellent new book is actually two books, printed backtoback under the same cover. I recently caught up with social media rockstar, scott stratten, who is the president of. The book of business awesome is designed as two short books put together one. The book of business awesome the book of business unawesome, scott stratten, alison kramer, wiley. The book of business awesome, as its name suggests, is a collection of examples, ideas and concepts on how businesses can deliver. The book of business awesome how engaging your customers and employees can make your business thrive 2. His real life examples are easy to translate to the workplace. Scott stratten on building an awesome company forbes. Covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer service, the book of business awesome includes case. How engaging your customers and employees can make your business thrive. If you flip the book one way, youll find a collection of. Jul 31, 2012 business awesome an interview with scott stratten he happens to be one of the most brilliant marketers though, he would use the term, unmarketer ive ever met. The cost of being unawesome to employees and customers is much more than ever before.
The book of business awesome the book of business unawesome audio download. Five pr and marketing lessons from the book of business. Business awesome tip companies arent awesome, people are. The book of business awesome the book of business unawesome the book of business awesome is designed as two short books put together one read from the front and the other read from the back when flipped over. The book of business awesome the book of business unawesome. The book of business awesome the book of business unawesome audiobook cover art. Covering key business concepts related to marketing, branding, human re. Stratten dedicates the book of business awesome to the entrepreneurs, the lone wolves in companies, the people that believe business is built on relationships. Scott and alison stratten offer the definitive guide to surviving the jackassery in your life and making the world a better place, one set of noisecancelling headphones at a time. Scott strattens new book the book of business awesome is available for pre order and is worth the purchase. The book of business awesome the book of business unawesome is written by scott stratten.
Browse scott strattens bestselling audiobooks and newest titles. The book of business awesomethe book of business unawesome is written by scott stratten. The book of business awesome is designed as two shortbooks put togetherone read from the front and the other readfrom the back when flipped over. Whether you have a giant corporation or a small mom and pop shop you need to read this book. The book of business awesome unawesome webinar with. His first book, unmarketing was one of the best on the topic ive ever read. Using real life, practical examples, along with a good dose of humour, he shows.
The book of business awesome, as its name suggests, is a. The book of business awesome unawesome webinar with scott. Aug 18, 2012 scott stratten s excellent new book is actually two books, printed backtoback under the same cover. Scott strattenwho has over 185,000 people follow his daily rantings on twitter and who was named one of the top five social media influencers in the world on is an unmarketer and an expert in viral, social, and authentic marketing. The book of business awesome is designed as two short books put togetherone read from the. Scott strattens excellent new book is actually two books, printed backtoback under the same cover. The book of business unawesome the cost of not listening, engaging or being great at what you do the book of business awesome according to scott, to be awesome in business, you cant mandate being awesome and you cant demand it. Covering key business concepts related to marketing, branding, human resources, public relations, social. The book of business awesome is designed as two short books put togetherone read from the front and the other read from the back when flipped over.
It was also just named one of the top business books of the year by 1800ceo read and one of the top 10 books by. The business of awesome and unawesome this talk from his new book covers key business concepts related to marketing, branding, public relations, social media, human resources and customer service. I enjoyed reading the book of business awesome by scott stratten, author of unmarketing. Lee the book of business awesome the book of business unawesome por scott stratten disponible en rakuten kobo. The book of business awesome the book of business unawesome ebook. Most people who complain just want to feel validated, able to walk away feeling that someone. His latest book is actually two books in one and its called the book of business awesomethe book of business unawesome. The business of awesome and unawesome this talk from scott s new book covers key business concepts related to marketing, branding, public relations, social media, human resources and customer service. While the book of business unawesome is dedicated to the annoying salespeople, and the marketers who think being offensive is funny and that any press is good press. Covering key business conceptsrelated to marketing, branding, human resources, public relations, social media, and customer service, the book of businessawesome includes case studies of successful. Read the book of business awesome the book of business unawesome by scott stratten available from rakuten kobo.
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